WEBSITE OPTIMISATION
You don’t always need a brand new website. Sometimes the structure, the content, or the SEO foundations just need fixing. I’ll tell you honestly which one it is and only recommend a full rebuild if it’s genuinely the right answer.
Two ways to work together.
A one-off audit and fix for businesses who want to understand what’s holding their site back OR ongoing monthly optimisation for those who want to keep improving over time. Both are scoped individually.
Not sure what you need?
That’s exactly what the initial chat is for. I’ll look at your site before we speak and come with a plain-English view of what’s holding it back. No jargon, no upsell.
No lock-in contracts
The monthly package runs month to month. You stay because it’s working not because you’re contractually obligated to.
IS THIS YOU?
If any of this sounds familiar, your site
needs attention - not a rebuild
Before recommending a full redesign, I always ask – can we fix what’s already there? Often the answer is yes.
Traffic but no enquiries
Your competitors show up in search. You don’t. Your site exists, it’s just not structured to be found.
Traffic but no enquiries
People land on your site but leave without getting in touch. Something in the content or structure is breaking the journey.
Outdated but not broken
Not broken, just tired. The copy is stale, the structure is unclear, and it no longer reflects the quality of your business.
HOW WE CAN WORK TOGETHER
Two packages. One honest conversation first.
I’ll recommend the right one after our initial chat or tell you if neither is what you actually need.
ONE-OFF
Website audit
& optimisation
A focused review of your existing site followed by direct fixes. You’ll know exactly what was wrong and see the changes made. No ongoing commitment required.
What’s covered:
- Full technical and SEO audit with plain-English findings
- On-page fixes - content, headings, meta data, internal links
- Page speed and mobile performance review
- Google Business Profile review (if applicable)
- Summary report of changes made and recommended next steps
Businesses who want a clear picture of what’s holding their site back and concrete improvements without an ongoing commitment.
ONGOING
Monthly website
optimisation
SEO isn’t set-and-forget. This package keeps your site improving month on month, adapting to algorithm changes, adding content, and tracking what’s working.
What’s covered:
- Everything in the audit package to start
- Monthly keyword research and content strategy
- Ongoing on-page and technical optimisation
- New landing pages or content as needed
- Monthly performance report - traffic, rankings, enquiries
- No lock-in - month to month, cancel anytime
Businesses who understand that SEO compounds over time and want sustained, measurable growth in organic traffic.
WHAT I ACTUALLY LOOK AT
Six areas that make or break performance
Finding them is straightforward. Fixing them properly takes experience.
Technical SEO
Crawl errors, broken links, sitemap issues, and indexing problems that stop Google from reading your site properly.
Page structure and headings
How your pages are organised signals relevance to search engines. Poor structure means poor rankings, even with great content.
Content & copy
Is your content answering the questions your customers are actually searching for? Most sites aren’t and it shows in the traffic data.
Page speed
Slow sites lose visitors before they read a word. Speed is also a direct Google ranking factor, it matters more than most people realise.
Local SEO
For Sunshine Coast businesses, showing up in local search and Google Maps is often more valuable than broad national rankings.
Conversion pathways
enough.
“Professional, knowledgeable, tenacious, creative and relentless in the best way. Every business needs an Elizabeth. Except our competition.”
National eCommerce, Melbourne
“What surprised me most was how little I needed to hand over. Elizabeth just got it. An absolute pleasure to work with, and the first person I’d call again.”
Small Business, Noosa
Common Questions
How do I know if I need optimisation or a full rebuild?
That’s the first thing we’ll work out together. If your site has solid bones but poor SEO and stale content, optimisation is usually the smarter investment. I’ll tell you honestly either way.
How long before I see results from SEO?
Realistically, three to six months for meaningful movement in rankings sometimes sooner for local searches. Anyone promising page one in two weeks is overselling. I’d rather set honest expectations.
Do I need the monthly plan to see results?
Not necessarily. The one-off audit fixes real problems and delivers real improvements. The monthly plan is for businesses who want to keep compounding those gains over time.
Will I understand what you've done and why?
Yes, that’s non-negotiable. Every change is documented in plain English. You’ll always know what was done, why it matters, and what to expect from it.
Not sure where to start?
That's what the initial chat is for.
I'll look at your site before we speak and come prepared with honest feedback.
No obligation to go further.
No pressure. No obligation. No pitch deck.