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Does My Business Need a Website?

Does My Business Need a Website you ask? Well, surprisingly, it’s a common question and more so in some industries than others.

So in this article, I’ll explore the pivotal role of having an online presence and the compelling reasons to consider establishing your business in the digital space.

I’ll start by asking you to think about your own behaviour when it comes to deciding on a product or a service.

What do you do?

For me, I’ll go straight to Google and search the business for their website.

Do I look at Facebook? No.

Do I look at Insta? Maybe but not all the time.

Call me old school but I want to get a complete picture of a business and that means expecting a website!

What are the benefits of having a business website?

There are a few benefits to having a website and the list below is by no means an exhaustive one. However, these are the key benefits, I believe, of having a website.

To Build Credibility and Trust (my favourite one)

Having an online presence contributes to building credibility and trust with potential customers. For me, even if a business has a website, if it looks like it was done in the 90s, I’m off the business right away.

Reach a Wider Audience

Without a doubt, a well crafted website can help a business reach a broader audience and let’s face it, in today’s competitive market, who doesn’t want more customers?

Stay ahead of your competition

A well constructed and designed website can help give your business that competitive edge and no business owner in their right mind would want to lag behind their competitors!

Cost Effective Marketing and Promotion

A polished, user friendly website can actually be a cost-effective marketing channel compared to traditional methods. Think Call-to-Action buttons to help drive conversions.

Customer Reviews and Testimonials

A business can use a website as an opportunity to showcase their success through customer reviews and testimonials.

Final thoughts…

Like I mentioned, this is not an exhaustive list but would you agree it’s enough to make you think about whether or not your business needs a website?

If you don’t already have a website, I urge you to consider that, for sustained growth and relevance in today’s dynamic market, you must at least take a next step to explore how to get online.

Check out my Web Design Services and my four step approach to getting business online 🙃

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