WEBSITE OPTIMISATION

Your website
exists.
It’s just not
doing it’s job.

A site that looked fine three years ago can quietly become a liability. Outdated design, poor SEO foundations, and a structure that no longer reflects your business.

A redesign isn’t starting over. It’s fixing what’s broken and building on what works.

SUNSHINE COAST BASED
I work with small businesses across the Sunshine Coast. Noosa, Maroochydore, Buddina, Caloundra and everywhere in between. Local knowledge, genuine investment in your results.

REBUILD OR REDESIGN?
Not every outdated site needs to be rebuilt from scratch. I’ll look at what you have first and give you an honest view of what’s worth keeping and what needs to go.

BUILT ON WORDPRESS
Every redesign is built on WordPress. You own it outright, no platform lock-in, no monthly subscription to a website builder holding your site hostage.

If your website is costing you business, it's time for a
fresh look.

Most small business owners know something’s off with their site. Here are the signs that a redesign is overdue.

It doesn't reflect your business anymore

Your business has grown and evolved. Your website still looks like it did three years ago and potential clients notice.

It's not showing up on Google

Poor structure, outdated SEO, and slow load times all hurt your rankings. A redesign fixes these from the ground up.

Visitors aren't converting

People land on your site and leave without getting in touch. Something in the layout, copy or flow is breaking the journey.

It looks broken on mobile

Over 60% of web traffic is now on mobile. A site that isn’t mobile-first is turning away more than half your potential clients.

You're embarrassed to share it

If you hesitate before sending someone your URL, that hesitation is costing you. Your website should be something you’re proud to share.

It was built by someone who's disappeared

You can’t update it, no one’s maintaining it, and you don’t even know where the login is. Time to take back control.

THE HONEST APPROACH

I’ll tell you if you need a redesign or something else entirely.

Some sites need a complete rebuild. Others just need their content rewritten, their SEO fixed, and a few structural changes. I’ll look at your site before we speak and tell you honestly which category you’re in.

If a full redesign isn’t actually what you need, I won’t sell you one. That’s not how I work and it’s why most of my clients come from referrals.

A 15-minute chat is all it takes to get a straight answer about what your site actually needs and what it would cost to fix it.

Strategy before design.

Every redesign starts with a conversation about your business goals, your audience, and what your site needs to achieve — before anything visual is touched.

SEO built in from the start.

A redesign is the perfect opportunity to fix your SEO foundations properly. Structure, headings, page speed, local SEO, all addressed from day one.

You stay in control.

Built on WordPress, handed over with a full walkthrough. You’ll be able to update your own content without needing to call anyone.

30 days post launch support.

I don’t disappear at launch. You get 30 days of support to make sure everything is running exactly as it should.

HOW IT WORKS

Four stages from tired site to something you're
proud of

A clear process with no surprises. You’ll always know where we’re up to and what’s coming next.

01

Audit & strategy

I review your existing site and we map out what stays, what goes, and what your new site needs to achieve.

02

Structure & SEO

Page architecture, content hierarchy, and SEO foundations are set before any design work begins.

03

Design & Build

Your redesigned site comes to life in WordPress, built to perform, not just to look good in a mockup.

04

Review & launch

Full walkthrough, 30 days of post-launch support, and a site you can confidently manage yourself.

WHAT’S INCLUDED

Everything your redesign needs to actually perform

Not just a new coat of paint. A complete, considered rebuild from strategy through to launch.

Existing site audit

Crawl errors, broken links, sitemap issues, and indexing problems that stop Google from reading your site properly.

SEO foundations

Keyword research, page structure, meta data, and on-page optimisation built in from the start not retrofitted later.

Content & copy guidance

I’ll help shape your content so it communicates clearly and ranks well. You don’t need to be a writer to end up with great copy.

Mobile first design

Designed to look and perform perfectly on every device – phone, tablet, and desktop – from day one.

Speed & performance

Fast-loading pages, clean code, and none of the bloat that makes most WordPress sites crawl.

Launch & 30 day support

A full handover walkthrough plus 30 days of post-launch support so nothing falls through the cracks after go-live.

“Professional, knowledgeable, tenacious, creative and relentless in the best way. Every business needs an Elizabeth. Except our competition.”

National eCommerce, Melbourne

“What surprised me most was how little I needed to hand over. Elizabeth just got it. An absolute pleasure to work with, and the first person I’d call again.”

Small Business, Noosa

Common Questions

How do I know if I need a redesign or just an optimisation?

That’s the first thing I’ll work out with you. If your site has solid bones but poor SEO and outdated content, website optimisation is often the smarter investment. I’ll tell you honestly which one fits your situation.

Can you redesign my existing WordPress site?

Yes! Redesigning on your existing WordPress install is absolutely possible. We’d assess what’s worth keeping and what needs to be rebuilt from the ground up. In most cases there’s a mix of both.

How long does a redesign take?

Most projects are completed within four to six weeks from our first strategy session. Timelines depend largely on how quickly content is supplied, I’ll guide you through exactly what I need and when.

Will my Google rankings be affected during the redesign?

Done properly, a redesign should improve your rankings not hurt them. I manage redirects, preserve SEO equity, and build in stronger foundations than your existing site has. It’s an opportunity, not a risk.

Your current site is costing you.
Let's fix that.

I'll look at your site before we speak and come prepared with honest feedback.
No obligation to go further.

No pressure. No obligation. No pitch deck.